The Author
I’m a CFO but a CFO with, I like to think, a heart. I have over 30 years’ experience at major international service sector businesses and am now involved with start-ups in healthcare and education. In every job I have done I have looked to align the business I’m in with the numbers that the accountants produce – to measure performance effectively, you have to measure the right things. In the service sector in particular, values underpin everything a company should do so wherever I go, I look to see that the company aligns its business with its values before it does anything else.